The Role Played By Design Innovation In Market Competition

The topic "design" derives from ancient ages. From the human being's first stone tool to today's computer technology, it always has been a great motive power in promoting the human being's advancement. The former Prime Minister of UK-Mrs. Thatcher said: UK can be no prime minister, but cannot be without designing. She pointed the important position which designing played in the national development. In today's intellect & economy-based age, Enterprises are facing more challenges: brand strategy, product innovation and innovative design have becoming efficient tools in raising their competitive power, and maintaining their continuable development. The value achieved by design has been considered as dominant value for the enterprises' brand and product. Excellent designing has now becoming the inevitable segment for enterprise's success and industrial revolution.This essay combined the innovative designing cases in both domestic and international and included three levels of analysis: advertisement design innovation, enterprise identity system innovation, and industrial design innovation. Furthermore, it is summarized and specialized many specific techniques and application characters of design innovation in the market competition and how the effective business management provide powerful support and guarantee to design innovation ability.