The Visual Identity Design For The "Lotus Prize" International Industrial Design And Innovation Competition

The “LotusPrize” International Industrial Design and Innovation Competition isorganized by Hunan Provincial Government, co-organized by Hunan Science andTechnology Bureau and Hunan Golden Eagle Broadcasting System, moderated byHunan University, Hunan Industrial Design Association and the National InstructiveCommittee of Industrial. Design Education (China). The competition is endorsed byChina Industrial Design Association (CIDA), International. Council of Societies ofIndustrial Design (ICSID) and International Association of Universities and Collegesof Art, Design&media (CUMULUS), it is aiming at creating an internationalplatform for design that accords with the policy of sustainable development in Chinaand building a society that is resource-conserving and environmentfriendly.For Communication Design Laboratory carried on some contrastive analysis whichaimed at comparing its own brand’s working methods with more than30authoritativebrand design, media, evaluation and consulting organizations and typical enterprises,such as Landor, Interbrand and so on. This thesis proceeds with some oversea famousbrand-identity design to summarize and thoroughly analyze the working methods,proposes that consumer’s experiences should be considered as a core element forbrand identity-design strategy module (CISD), and it’s supported by audiencesegmentation, diversity and interactive digital media.This paper for the description of the identification system designed series of"LotusPrize" International Industrial Design and Innovation Competition, on the onehand, the angle from the contest held to award set up to promote the mode to do aseries of exploration. On the other hand, from the beginning of the contest held sincevisual heritage to design a series of analyzes described and try to.The sign recognition system with the development of multimedia technology, the signof "polymorphous" has gradually become the new trends in contemporary logo design,the design also has been involved on the "polymorphous" logo design. However,because only from the visual, too seemed to be somewhat less than many and began totry the new method may not be involved in the contemporary design process, whichalso requires follow-up study.