| Is following the computer and the network birth, the networkadvertisement appearance also gives the advertisement family to addnew, causes the advertisement the performance way to be richer, as aresult of the network and the multimedia technical mature development,enabled the network advertisement to have had the basic differencewith other media advertisements the interaction, this said regardingthe advertisement history, has the epoch-making significance.Along with the technical development, the machineryintellectualization universal application, the man-machine interactionbecomes the fashion subject, the telephone, the short note, the game,accesses the net immediately all becomes the life a part. The scienceand technology condition premise has brought the unique nature -interaction for the network advertisement. Interacts generally toexist to the network as well as in the middle of the networkadvertisement, how can the better utilization network advertisementdistinguish between other media this characteristics, this is a veryimportant question.I try the utilization "the interaction" this concept to pass throughthe full text, elaborated the network media interaction, the networkadvertisement interaction, the network advertisement interaction withother characteristic relations, as well as the interaction in thenetwork advertisement form performance and the interaction in thenetwork advertisement creativity performance, emphasized the networktakes to audiences' joyful feeling and the network advertisementunique interaction, hoped can has the help to the networkadvertisement understanding and the design manufacture. Finally, unified own understanding to summarize the interaction and thenetwork advertisement relation, asked the network advertisementexistence question.
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