The Research Of Sign Designing Cognition Psychology Process

In information society, with the fierce competition brought about by global economy integration, sign design which has special advantage of information transmission is playing an indispensable role in international communication, business and cultural activities and many aspects of our social life. Sign design has demonstrated the unique function not only in every human life but also in the interests of our country. Meticulously designed sign with practical and artistic quality is widely applied to many fields in the society and even affects the progress and development of our society .Therefore, how to improve the artistic and practical quality of sign designs is a hot problem under research .One of the fundamental theory sources of the article is cognition psychology that helps us analyze people's mental behavior in details while they are appreciating sign design with the use of related knowledge like the relationship between attention, memory ,visual art thinking and sign design. By applying cognition psychology knowledge and using sign as information body full of artwork , characters , color to transmit information accurately, designers study the object carefully , choose the image combination rightly ,highlight it's characteristics prominently and eventually create visual works of excellence accepted easily among people with strong impulse, resonance and art enjoy. Innovation is a process to discuss a series of psychological activity such as passing perception , consciousness , memory , thought , associating among designers and appreciators to know mutually , understand mutually , produce the resonating and accomplish the heart feel designing .Sign cognition demonstrates mentality law and characteristic in human brain information processing and set forth concrete methods and needing attention in applying cognition psychology and designing psychology.Therefore, sign designing by applying cognition psychology represents a new method with higher level in designing -------upper creation based on designing psychology platform .So it is significant for us to do more research in applying all above various inter-disciplines theories in order to make sign design art add new art space better for the human spiritual world .