Research Of Commercial Fitness Space Sign System Design Based On Visual Psychology

The rapid development of society has not only improved people's quality of life,but also caused people's pursuit of life.As a new life attitude,fitness is being accepted and promoted by the public.At present,the practice of the commercial fitness space sign system design in China is far more than theoretical research.Some fitness clubs have achieved certain results in the design practice,but systematic,professional,and targeted theoretical research work is rarely done.This thesis studies the commercial fitness space sign system optimal design and its relationship with the space environment based on the theory of visual psychology.First,by combing the theories of visual psychology and summarizing the visual integration principles to provide theoretical guidance for design practice.Secondly,representative gyms are selected to conduct case investigations and analyze the visual elements in the sign system and the relationship between the sign system and the space environment,to provide factual basis for design practice.Third,based on the visual integration principle and the results of case studies,the design of the commercial fitness space sign system is discussed,including color,graphics,text,carrier and pay attention to the relationship between the sign system and the space environment,and apply it to the final design practice.Finally,take the Baimujianti Gym as an example,based on the visual psychological characteristics of consumers,put forward the sign system design that fits the fitness space environment.This research can not only provide a theoretical reference for the design of commercial fitness space sign system,but also enrich the value research of visual psychology in the art design.