City Symphony, Not City Formula

With a common misunderstanding of the relationship between truism and assumptions, people would have the idea of which take the city promotional film to the trend of certain format. The innovation of city promotional film would be limited by this common misunderstanding. Therefore, this article first makes a brief introduction to the developing process of city promotional film and the study of relationship between truism and assumption. Secondly, it is focus on the innovation issues with the genre of city promotional film. Within this part of the article, I take the theory in the field of advertisement as reference, and finally reach a principle of city promotional films'innovation. Base on this, a detail discuss is talked from the views of both the Innovation of Film Making and the Innovation of Medium Channel. Furthermore, a number of outstanding city promotional film as the reference of analysis in order to make substantial sources for the contention. To concludes, this article is aims on the problem solving the Formatting of city promotional film through a way of offering the Way of Innovation. This is not only a systemize of the basic theory related to city promotional film, but also a Way of Thinking in this field and related, a substantial charge for the theory as well. On the other hand, to join the concept of City Promotional Film and Medium Channel together, takes the importance of realizing the Innovation of Medium Channel would be another innovation of this article. The article takes numbers of academic reference, journals, papers and Internet from both nation and worldwide. Use the experience of the Disciplines of the Art of TV Broadcasting, Advertisement, Communication, Esthetics, and symbol and theories from the Disciplines of Digital Media Art, Innovation Thought System, and Media Innovation etc. Combines the analysis of quantities of city promotional film and phenomenon of society, using the academic study ways of analog, aggregate analysis, generalization to finally accomplished the demonstration.