Research On Property Of Fun In Modern Package Design

Under the influence of the idea of western postmodernism design, theprecise, inhospitable and orthodox designs are not the exclusive voice in theworld. Design world becomes multiple and complex, among whichpostmodernism design displays allowance, fun, fanaticism and hippie, etc,which in nature reflect people's reaction to rational society as well aspeople's chase of self-amusement. Meanwhile, with the economicdevelopment of our country, people's material life is more and moreabundant. Customers'attitudes towards products'package change a lot: asfor packages, besides the precondition of satisfying basic function, they notonly are required to provide fun and amusement for customers but also cancultivate customers'minds and raise spiritual ambit, thus packages becomecarriers of cultural heritage. Under the background of keeping growth ofself-appreciation consciousness, design works are highly suggested donewith active, healthy, and happy moods. And Interest design is suggested tomeet aesthetic psychology of modern customers. Based on these points, theauthor contribute her own efforts: explore customers'aestheticpsychology by means of reorganization and comprehension of traditionalculture; by applying the study methods of culture, aesthetic psychology,consumer psychology and aesthetics of design, together with overseasexperience and domestic practice, many classical package designs are listedas examples, which vividly expresses author's views and tries to profoundlyanalyze the interest of modern package design.Part one: The need of interest of modern customers'aesthetics is start.Through visual and psychological studies on people's aesthetics, customers'properties of interest are deeply analyzed in terms of sensible perceptionand rational thinking, which master modern customers'visualpsychological chasing after newness, curiosity, and fun.. Part two: facing up to the importance of the interest design and basingon customers'psychology for aesthetics needs, the trend of the interest ofpackage design is deeply analyzed in terms of fashion, amusement, andcharacter, etc.The principal part of design is a very important aspect, andanalyze that designers should be able and conscious to reconstruct andreflect the interest, moreover suggest that modern package is an interactivecourse among"designers, works and customers"from the angle ofacceptance esthetics, which are of realistic significance to current situationof package design.Part three: ancient classical poetries'character of suiting both refinedand popular tastes is analyzed. According to a poetics approach"pleasantry"in ancient classical poems, the interest of package design andancient poems are deeply analyzed and exploration. Multiple design worldsare observed from the angle and unique creation awareness of"fun"inclassical poems. Melt traditional artistic style into modern artistic conceptto find suitable aesthetic style of interest in modern package design, whichenable the design to exceed the obstacles of language, culture, and system,etc, to deliver excellent culture's core of our nation, to enhance nation'saesthetic sentiment, and to meet modern customers'aesthetic requirement.Part four: the characteristics and connotation of the interest of packagedesign is discussed in a unique thinking way based on the artisticcharacteristics of"fun"in ancient classical poems, which help designers tosurpass routine effectively and help them create interesting forms in theirworks with wholly new concept, in all directions and diversification.Concrete displaying aspects are as follows: all kinds of childish forms forchildren, expressing fun by absurdity, expressing decency by amusement,expressing deep connotation by simple forms. As for design idea, thosemean abnormality of feeling, deceitful construction of artistic conception,contradiction of space, and artistic parablepsia. So performance of a design achieves deep structure of art charm with its outstanding and unique visuallanguage and psychological language. Through of the expression ofhumorous thinking, deep cultural connotation of good intelligence and goodfeeling of pictures is fully reflected.With the purpose of tracing to its source, the author digests in manyancient classical poems and explores methods on the interest of products'packages design in the thesis, which helps people further understand theinterest design from this angle, provides the development of the interest ofpackage design. The study could also be considered as a cutting point andmethod of studying other interest design related issues with universalmeaning.