Touch is the most ancient and the most primitive human feel among human allthe feeling,when we are fetus, had developed sense of touch and play a role.The tactus has the nature of medium mutually linking up with oneself and the outside as a result of communication with the inside and the outside.In the cognition process it is the symbol of the interaction and the intrinsic emotion exchanging of person and tings, when we come into contact with an object,its shape,material,graphics,color and other characteristics,will be in our minds to from an overall impression.This impesion not only contain things appearance.also contains the important information of person's psychology,physiology,emotion,behavior and so on.Along with the social material life'rich and diversification, there are great changesin the method of consumers'experience with the packing design. At the same time,the design objects,method,idea has the great change.Fowlling the new century's coming,the body sense of touch which is leading the design thinking has increasingly becomg the focus of the packaging design. Japan's famous designer-Branded zai puts forward packing design should not only attention to visual comprehensive but also need to touch.hearing even taste.It s no denying that the selection of packing materials and application of the packing process technology have the biggest affects on the tactile representation in the packing design.The development of design view,the packing material and craft enabled the packing design to have the broader spaces..there are telling the importance of nature and the environmental protection.The packing craft also plays a positive role in the tactile representation with the surface treatment and the shape craft as the union of artistic beauty and the technical beauty. |