The Effect Of Situation Priming And Cognition Needs On Decision-making Process And Outcomes

Decision-making is an important activity in our daily life, it is also an interesting study object of many subject. Many theoretic models of decision-making are fairly"cognitive"in their view of the decision maker, but literatures in the"heuristics and biases"tradition and literatures on the influence of automatic mechanisms in decision-making are both bear the view of"bounded rationality". The reason is that we lack of insight into the factors influencing our decision-making. Psychology researching decision is different from other subjects, it consider the impact of strategy and our characters on decision-making. Research on judgment and decision processes has demonstrated two general decision modes: an intuitive, efficient, cursory process (System 1), and an analytical, high-effort, deliberative process (System 2). These two decision strategies have been assumed to be associated with controlled and automatic cognitive processes, respectively. It is unclear whether this is always necessarily the case. This article is seeing about the impact of decision strategy agitated by situation priming and cognition needs on decision processes and decision outcomes.Study 1 use Information Board technique and vocation choice in real life as the decision-making task; use situation priming to agitate decision strategy, use scale of need for cognition to measure individual difference, reviewing the impact of both on decision processes. The results indicate that decision strategy can be agitated by priming, situation priming and cognition needs both have significant impact on decision processes as well as a (marginal) significant interaction between the two, this proves that the information process in decision-making are influenced by situation and individual difference synchronously.Study 2 use personality prediction tasks as the decision-making task, reviewing the impact of situation priming and cognition needs on decision processes and outcomes. The results indicate that decision strategy agitated by priming and cognition needs have significant effect on decision processes (Complexity), but only analysis priming and cognition needs have significant effect on decision results(Correct predictions). Mediation analysis implies that analytical priming and cognition needs influence decision outcomes through an impact on thoroughness of information processing, this offers a primary explain of their mechanism.As a whole, the results of two experiments hopefully furthered our knowledge about the nature of priming effects, decision-making are influenced by situation clue and individual difference synchronously, and the manner in which these priming effects and cognition needs might influence decision outcomes through an impact upon decision making behavior. Future research will focus on one of the decision tasks, employ multiple scales to measure individual difference in decision- making, so that the nature of priming and individual difference influences may be better understood and controlled. Furthermore, the possible interactions of situation factors and individual differences should still be topics of interest in the future.