The Research On The Culture Of The Spring Festival Products In The View Of Creation Industry

The status of "Nian" counts for much in our Chinese mind, even nothing can replace it. "Nian" is miniature of Chinese civilization, culture accumulation dissolving to the blood and permeating into soul for Chinese. Its manifestation is—the Spring Festival well known. During 2000 years before, we have none anxiety about the Spring Festival's existence. But by the end of 20C, the Spring Festival's atmosphere began to desalinate, Spring Festival customs culture's social environment had been damaged.Facing these problems, people cannot help but question: can "Nian" wither away?Based on this point, the author puts forward "Nian" culture product concept. It is to promote "Nian" culture product by carrying forward "Nian" culture, protect and deepen our "Nian" culture by developing "Nian" culture product.This thesis' content mainly includes three parts:Part 1: To study and analyze "Nian" culture's origin and the present situation Systematically and comprehensively;Part 2: To put forward "Nian" culture product concept, and summarize its elements and the significance. Based on the creative industry, the author points out difficult to develop "Nian" culture product in the creative industry, and proposed solutions correspondingly;Part 3: By forecast the tendency of Chinese "Nian" culture and "Nian" culture product, the author advocates to promote "Nian" culture under the globalization linguistic environment, Let Chinese "Nian" culture and "Nian" culture product go out of China towards the world.This thesis' achievements mainly include:1. To propose and annotate "Nian" culture product concept for the first time.2. To propose developing "Nian" culture product under the creative industry environment, analyzing and researching its situation, the elements and the design regulations. 3. For the prospects, the author proposes the constructive position: to inherit, promote and deepen "Nian" culture under the globalization context.