The Power Of Culture Context The Culture Context And Influence On Product Design

Based on the review of western culture and esthetics theory, as well as the study of development of modern consumer culture, both product's cultural background and the concerned connotation was analyzed in this paper. It has discussed the relationships between products and its historical & cultural background, the related design policy and possibility of practical applications also were studied in this paper.Thinking like 'Modernization of Traditional Craftsmanship' 'Development of Traditional stuff by Industrial Design" has given into thought in this paper. Superficial conclusion was firstly made due to the fact that tradition stuff has gradually lost its attraction under the impact of modem merchandises. Second thoughts revealed the truth that the cultural background has been peeled off the modern products. That is to say, certain products should have certain culture background.Design is focused too much on the superficial stuff which leads to a biting on the dust. It do harm to exalting the Exchange value and Use value of the merchandise when design is expected to be adding new value. The development of new products is just the opposite to the expected culture background. That is all because of the unaware rules of cultural movement and relationships between design and culture context.The reason why some world top enterprise could own a great deal of loyal costumers is that they could deal the cultural background of products properly, they are sensitive to the reaction of the market, and they know how to feed the consumer in advance.Of course, those top enterprises have mastered this powerful capability which enable them understand the relationships between products design and products' cultural background., and this is what the paper has been focused on.