Study On Fashion Illustration Style Types And Its Application

Illustration is a kind of artisticform which has glorious history, nowadays with the computer graphic technology impact, the art of illustration has obtained a new life. The fashion-illustration was growing along with the development of fashion industry, in the recent 10 years which is the time of personal computer-rapid widespreading, the fashion-illustration has obtained a new life too. Because of the unique graphic- characteristic and the special creating way of"Draw with the graphic design way", and the reflection and expression of the survival fettle, condition and emotion, fashion-illustration has plently visual-innovation characteristic for this image-read time, and these characteristic are exactly needed by fashion brand especially cartoon & comic brand visual designing of China. So, apply the fashion-illustration to the cartoon & comic brand visual designing, is a kind of experiment in recent time, and also the necessity in the process of the creating industry intergradation.The first 50 years of 20th century is the golden ages of illustration, after entering the image-read time, the illustration is one of our most important form of visual-communication with no doubt. The fashion illustration has once held the extremely important status in the publication area, but after the photographic technique invented and popularized, it has the tendency of disappearing. Now under the infection of technical and new media technology development, the illustration designer's personal performance style and technique-revealing becoming more and more diverse and multiplicity, this also causes the develop way of fashion-illustration becoming more differently.This research is based on consulting the correlation of literature material and in the way to discussion the fashion-illustrations style evolution since 20th century, then sorted and analysised the fashion-illustration style from 1997 to 2007 with the image-classification technique. The result of this research showed that there are seven kind of style types of fashion-illustration, which are: Gamines & Sophisticates, Diegesis, The sensualist, Everyday life, Space and city automoshpere, Reification and Technocrats and digital.When we made a comprehensive view of the fashion commercial brand design style in present of China, we will found they were always copies from the Japanese-pop culture and imitates to western fashion style, if we cannot make some difference, we will lose the chance to survival, especially in this market which is large and rich but occupied by the foreign brand. Therefore, this research will explore the possibility of combination between fashion-illustration and cartoon & comic brand's visual designing through the analysis of fashion-illustraton style types and the discussing of how them will be used in the commercial brand application. and with exercise and experiment of some of my own inventing thoughts in the area of a new original cartoon & comic brand, to provides more reference of styles and more space of experiment for the researcher of fashion-illustration and cartoon & comic creator and illustrator.