The Application Of The Cartoon Form Of Illustration In The Design Of "Fat A Niu" Fashion Brand

Cartoon as an illustration of the form,with other forms of unparalleled advantages.With the advent of the fashion trend,the cartoon form of illustration has been interpreted as a form of artistic expression of fashion.Its strong expressive force,popular affinity and contagious power have become the most popular art forms connecting fashion,art,brand and consumer Bridge.Today,with the intense brand competition and the prevalence of consumer culture,major fashion brands have increased their investment in brand design.The charm of illustration represented by cartoon expressions is quickly recognized by fashion designers.It makes up for today's brand design machinery,A single and lack of human visual image,but also for the brand into the fresh vitality and enhance the brand competitiveness,narrowing the distance between the brand and consumers,making it an indispensable fashion brand visual design visual arts forms.First of all,from the theoretical point of view,the author analyzes the concept and development of cartoons and illustrators from the perspective of the related literature and analyzes the characteristics of cartoons in today's illustrations and their application advantages in fashion brands.Then the author collected and analyzed a large number of illustrations of the cartoon expression in the successful application of fashion brand design examples at home and abroad to study the cartoons in the fashion design of the main points of the design and the significance of shaping the fashion brand.Finally,combining with the creation and practice of graduation project,we conclude that the cartoon expression of illustration as a visual expression of art in the fashion brand design uses visual graphics instead of language,out of performance.The image and content portrayed in cartoon expressions are full of personality and aesthetic taste,which will induce consumers to be interested in fashion brands and take the initiative to consume.This study will demonstrate the application value and significance of cartoon illustration of illustrator to the design of fashion brand by combining theory with practice.The combination of illustration's cartoon expression and today's hottest fashion brand design is the best combination of artistic value and business value,but how to integrate the illustration's cartoon expression into fashion brand design Market,this article and the final set of writing practice is interested in this issue later have reference value.