Research On The Relationship Between Advertisement Aesthetics And University Aesthetics Education

In the 20th century, aesthetic education had passed a difficult development course. As one kind of aesthetics activity, the developing of aesthetics education has strong relationship with fate of China and Chinese education. University that is a cradle of talent has some disadvantage in aesthetic education. Some people of teaching staff regard the aesthetic education as art aesthetic education, but ignore nature aesthetic, practicality aesthetic and society aesthetic. The inadequate content and the stiff form of education cause the ecumenical education effect. This paper researches the situation of university aesthetics education; bring the advertisement aesthetics into university aesthetics education, make the advertisement aesthetics become a new kind of education resources of university aesthetics education, in order to reach the aim of richening the form and content of university aesthetics education.In this paper, the cultivating of art thinking and the relation between aesthetics education are discussed. Through the author's point of view and investigation in her experiment classes, the methods of applying advertisement aesthetics psychology factors into aesthetics education are mentioned, so the referenced modes of applying advertisement aesthetics into university aesthetics class are concluded. Through the research of the conclusion of experiment classes and the research of the characteristics and the content of novelty in aesthetics thinking activity, the teaching methods of using advertisement originality to cultivate the undergraduate's art thinking are summarized.There are several aims of this paper. The first one is respecting the developing of economy and science and complex division of them. The second one is respecting conditions of undergraduates in different majors. The third one is pioneering a new education resource in university aesthetics education. The prospective results from this research will be to improve the university aesthetics education and better understanding of the concepts involved in them.