Research Of The Brand Aesthetics Perspective Of Plane Advertisement Design

which bring the far-reaching on brand building and brand aesthetics.First this article expound the connotation of the brand aesthetics in relatively complete,second analysis the way of print advertising design by psychology of brand aesthetic,activity of brand aesthetic, principles of the brand aesthetic.Finally found the value of brand aedthetic from the plane advertisement design and proposed the form of expression on the brand's aesthetic.So, when the brand aesthetics and the plane advertisement design fusion, which not only can express the brand's deep cultural connotation, but also has aesthetic characteristics and aesthetic taste.That is the pursuit of the highest artistic level.Plane advertisement design shocked by the multimedia technology and other forms ,but the development of ideas still are cultural spirit and aesthetic . Plane advertisement design and brand aesthetics perfect fit, which is the result of long-term accumulation .Also advertisement designers must explore one of the goals in the design process , which is the value of this research.The plane advertisements which carry the brand aesthetics are cleverly concealed under the aesthetic taste.So,the aesthetic characteristics of their print ads are reflected.Consumers to enjoy the advertising and look at advertising ,at the same time work and think.This article seeks to prove this view hrough more examples,and want to compare in-depth exposition and research about the beauty of brand.This article research the existence and interpretation of aesthetic theory in the plan...