The Trademark Of Sichuan In The Repablic Of China

In the modern society, we live each kind of goods which uses all toneed from the market to purchase, but in the purchase process, we notonly is only the goods which the purchase needs, moreover mustpurchase the right and wrong spuriously pretends, the qualityexcellent goods, but selects and purchases the quality excellent goodsmainly is the goods which distinguishes us through the recognition good's trademark to purchase whether are the famous product, whether is the television media exposure certified product, may say the trademark occupied the pivotal status in ours life,frequently affects ours life.Trademark, the people generally thought is the producer uses in the product, the service, and uses in to distinguish other people's product, the service and so on one kind of mark. The trademark history holds the very important status in the economic history research, the discussion trademark development, was allowed through the trademark reflection then society style, to understand at that time merchant's management technique, how official and did maintain the merchantbenefit to the trademark protection degree to maintain the market order.The national government time, is our country trademark development, aseries of legal laws and regulations unceasingly consummate animportant process. In May, 1930 announced "Trademark Law", and the afterwards several revisions, has all had a more tremendous influencein the society. But the populace and merchant's trademark protection consciousness also carries out in each related legal laws and regulations process in the government unceasingly to enhance, canprotect own using the legal weapon benefit.After in 1937 the Sino-Japanese War comprehensive eruption, massively moved to the interland along with the industry, enable the Sichuan area the economy to obtain has further developed, on the other hand,the trademark management structure - trademark bureau moved in the flames of war to Chongqing. The Sichuan area enables the Sichuan areain the Sino-Japanese War time special status the trademark enterpriselater will be opposite at the Sino-Japanese War in front of the Sino-Japanese War to have the very big development, is an importanttime which the Sichuan trademark enterprise will develop.This article selects the Republic of China time (1,937 - 1,949) this section of time compartments Sichuan area trademark to take the research object, discusses this time Sichuan area from following three aspects the trademark matters concerned.First, trademark official executive program. Through introduced this time the trademark management law laws and regulations development aswell as the trademark registration procedure, the success registeredtrademark process, the trademark are rejected as well as the trademarkchange, the understanding official to the trademark executive program.Second, trademark and commodity relations. Through to the trademarkname, the design analysis obtains the national characteristic, thetrademark place reason which the trademark represents, the trademark reflects worships foreign countries the psychology, the time as well as the advertisement several characteristics. Discusses this time merchant and populace's brand awareness.Third, trademark protective measures. Through to several trademarks struggles law suit row analysis understanding government to thecopyright protection protection, introduced merchant to the copyrightprotection protection as well as in this specific time to the enemy goods inflow prevention, understand this time from these aspects to the trademark protection measure.