The Artistic Features Of The Early Of The Republic Of China Trademark Design Analysis

China’s modern logo design system can be traced back to the late nineteenth Century early and early twentieth Century.From1912to1936is also the first golden stage of the logo design in modern times. Through the exploration of trademark pattern theme and artistic characteristics, analyse its design thinking and ideas behind it,so that to deeply understand the function of trademark at the time of the consumption environment of China’s consumer market.Based on the large number of collecting and organizing of the early of republic of China.the author makes an analysis of the consumption environment, National commodity consumption and "national products movement".discusses the necessity and the function of modern trademark. And shows our native brand design experience from passive reception, active learning of The western capital economy to the open active exploration,design services for domestic onsumption marrket. From the aspect of the theme,this stage Mainly in the western pattern and English letters as the theme at the beginning, and then turn to the Chinese traditional auspicious patterns, allusions, text and Chinese characters to make a creation. From a technical point of view, At that time, China has formed a professional team of designers, printers and has. the ability to contend with foreign enterprises in brand propaganda.Modern business logo design in our country has experienced exploration, flourishing stage in the early of the republic of China, With the logo design began to service in China’s consumer market, modern logo design system gradually formed. This valuable exploration and practice explored the originally system of the modem commercial symbols belong to our nation,it was a major commercial design history in our country during the fierce competition with the foreign enterprises. Until a hundred years later, China’s trademark designers are still trying to explore the perfect fusion of Chinese elements in the design of the logo to make it not only have contemporary feelings, but also give aesthetic meaning which belongs to our nation, and highlights the national’s lively,strong vitality and far-reaching influence in the world design trend.