Research Of The Competitiveness Of China's TV Drama Industry

There is no doubt that TV industry will assume the important position in 21st century in the era of global communication. As the core of TV industry, TV drama industry plays an active role in cultural exchange, which makes it the main method of developed countries to sell their own cultures. With this background, it is of great importance to analyze the current situations and existing problems of China's TV drama industry, which will be valuable and helpful to find the countermeasures to the improvement of competitiveness of the industry.In this thesis, there are particular analysis of the competitiveness of our national TV drama industry from historical, international and industrial points of view, combining research methods of communication and economics and analytic theories of industrial competitiveness. In addition, countermeasures should be taken to promote the competitiveness of the cultural industry and the development of trade.This thesis also gives some ideas after comparing the development history and status quo of the United States from the point of TV drama course with China's TV system. Secondly, relevant theories are applied to analyze the reality of TV drama industrial competitiveness from both internal and external influential factors with industrial value and media characteristics. After comparing with representative countries with strong TV drama industries background, integrated opinions are given on the competitiveness of China's TV drama industry. Finally, strategic suggestions are put forward from the angles of nation, industry and corporation, to develop national TV drama industry, to promote international trade and to build the international recognition on Chinese culture.