Surrealism Drawing Fantasy Type Creation Method To Modern Advertisement Graph Creativity Influence

The creativity industry is the main engine which the knowledge economy profit grows. Of advertising industry as creativity industry manifestations obtained the swift and violent development after our country reform and open policy, the advertisement core - advertisement creativity in the many kinds of attempts and the practice, has obtained richly, has the certain impulse the pattern. The technical development, society's progress, the national consciousness enhancement and discipline overlapping widespread enable the advertisement creation style the multiplex exploration to have the innovation and the aware significance. Uses the surrealism style the advertisement creation, until now still was in the advertisement creativity has effectiveness and the development language way.Floyd believed that, art is draws support fantasized realizes, creation is subconscious activity or the free association. The surrealism drawing "the fantasy thought" the special characteristic causes the artistic idea method to be flexible, does not accept the natural, the reality, the conventional esthetics principle restraint, stimulated in subconscious thought image in the free association, thus created novel, the shocking vision image. But this thinking mode is precisely an effect, which the advertisement graph creativity needs. This article to the surrealism concept, the objective, the influences well as the surrealism drawing style type, the creation method, the rationale, the artistic essence carries on the analysis and the summary; To the modern advertisement graph creativity related concept, the principle, the thought characteristic carry on the elaboration. And obtains from the drawing creation and the graph creativity relational angle, the surrealism drawing fantasy type creation method carries on the analysis, the induction and the summary to the modern advertisement graph creativity influence. This article innovation spot includes: To the surrealism drawing essence summary, to the surrealism drawing creation principle induction and the summary, to the surrealism advertisement analysis and the summary, how profits from the surrealism drawing to the current advertisement graph creativity in the creation method to propose the strategy ponder.