Analysis Of China Animation Original Ability

Since the quick rising of digital content industry in the 21st century, Animation industry became an important industry with its high repay and it's contribution to other industry functions. In recent years, the United States, Japan,Korea animation industry created considerable economy performance, animation market in the world have already presented tripod to sign it power, but our country in this stage remain silent and unknown. Since 2005,the national broadcasting bureau start strongly supporting domestic animation industry, our nation put forward an aim to use 5-10 years, make our country a big country of the animation industry. In order to make this dream become true, we have to draw lessons from success experience of the animation flourishing nations, to look for from each link of chain the latent opportunity to promote our animation industry competition ability, and adopt suitable measures.This text try to announce to public a widespread industry chain composing way of the animation flourishing nations with the analysis of the success of Disney and the model of Japan animation industry. to analysis the function of the original ability within the industry chain, and the weakness of our animation industry such as small in both sides and big in the center, the weak of the original ability and the lack of the fund etc. and put forward that the development of the original ability is the key to promote our animation industry. Use the method of case analysis, deduce with logic etc, announced to public the restriction of the animation original ability, such as idea, education, industrial structure, policy system, human resource, protection of the intelligent property right, funds source etc. in order to solve these problems, we need to look for a fixed position, found the "cartoon-animation" link, establish a professional association, use market research, integrate the existing resources, separate the "make" and "sow" steps, reform the allocation, establish the market selection system, grow the creativity and management ability of talented person, strengthen an intelligent property right protection, expand a margin outlet etc. From the bottom of the heart hope these research result would give some help to the development of china animation industry.