Transformation And Conflicting Between The Animation Role Setting And The Product Design Of Animation Derivative

In order to achieve an overall study of product design of animation derivative, this paper analyzes the designing characteristics of animation derivative and the relationship between the product design and the role setting.This research, based on the development of the animation industry in China, focuses on the relationship between the product design and the role setting of animation derivative, which mainly involves analysis of animation role setting, research on the product design of animation derivative as well as their mutually transformational and conflicting relationship. The paper is done through various methods including survey method, literature research method, case study method, exploratory research method and systematic scientific method, and so on. This paper puts forward with a new point of view that animation role setting should"cut your coat according to your cloth"for animation derivative product, and further studies it with related cases. Such is a new way of exploration and attempt for the research on product design of animation derivative.