The Culture Of Consumerism And Chinese Contemporary Art

The culture of consumerism as a system of power discourse that poplars in China, has produced a series of deep impacts in the fields of political, economic and cultural, including arts. On the basis of analysis and research in the culture of consumerism, then summarize and analysis works of Chinese contemporary art that related with culture of consumerism, can examine and summarize the harvest of this phase of Chinese contemporary art, and found new problems.This dissertation is divided into four parts. Part I , elaborate the basic theory of the culture of consumerism, the symbol value has played a central role in constructing the culture of consumerism, and the culture of consumerism is constructed from the capitalist system ,it provokes the desire to consume just in order to increase the capital.The culture of consumerism through various media to disseminate, when the public approved it, accordingly they are endorsed and supported the capitalist political and economic systems that be related with it. So, it is ideology. It does not have legitimacy in many aspects, but because it has a power to control the desire of person, so it is very popular in the world.Part II, in China, the culture of consumerism has gradually pandemic and become a hegemonic culture. All of these consequences are chosen by the government and the public. Because it is the culture that promoted by the global capitalist system, thus, it is resulting in many issues of post-colonialism in China. Now, because Chinese social development is very uneven, the gap between rich and poor much more widening, it is even more without legitimacy.Part III, to analysis the works of Chinese contemporary art which concerning the culture of consumerism. The works refer the transformation in fields of media, fashion, intellectuals and the mass psychology, which are more closely related to the culture of consumerism. And the works are also made representation about the decline of other cultural systems, the prevalence of commodity fetishism and hedonism, the emergence of many colonial questions. The culture of consumerism led to all of this.Part IV, make criticize and rethink about these works, I think they are lack of critical consciousness to the culture of consumerism, and many criticism's effectiveness is doubtful. We should maintain an attitude of critical to the culture of consumerism, and, especially make the effective criticism.