The Research On Consumerism Tendency And Characteristic Of Hai Yan's Work

In the consumption age in which the commodity value plays a great role, the cultural consumption becomes one of the characteristics of the literature appreciation. It is a pan-cultural patterns and a product of social transformation which common market and urbanization breed. The readers as consumers, become major groups in the artist market, as producers of artists to mass-market, the artists as producers must face to the mass-market, which requires the article in accordance with the aesthetic interest, the consumption of literature will be leaded directly by the readers.In the mainland of Chinese, we have experienced the"trend of Jin Yong", the"trend of Chiong Yao"and the"trend of Hai Yan". This thesis tries to talk about the tendencies and characteristics of Hai Yan's novels. In the research results of Hai Yan at present, most of them are simply the research of the pure text, and failure to discuss them with the"trend of Hai Yan"which based on the mass cultural market, they also can't give a precise location to Hai Yan's nolves. Literature may have more than one standard, if we analyze his nolves in the perspective of popular culture market, we can easily find out the reasons which he is so popular.Therefore, the innovation of this paper is take the consumerism as the entry point to study the relationship of the consumerism culture with the nolves of Hai Yan, explore how his novels as literary works satisfied with all aspects of public demands, thus help those market-oriented writings.