Present Age Packing Design Research Under Creativity Industry Idea

With the progress of society, development of the economics,the whole world economics, science and technology development, has brought a unprecedented convenience to people's material life, but also produced a huge secondary negtive influence - - global climate warming, the gradual energy deficient, the environment continually worsening, the grain shortage and so on ,as well as a series of serious social problems, causing people's innermost anxious feelings and also the more and more prominent lonely feelings.Regarding the packing design, the brand-new social realistic situation has brought huge challenge, simultaneously also has welcomed the unprecedented innovation factor and the revolutionary factor for the packing design development and the innovation, the contemporary packing design should not again be taken to pursue the use function as the leading design shape, how to meet the consumer's more multi-dimensional expense needs (psychological demand, emotion demand, higher level esthetic demand, green demand), simultaneously gives dual attention to the creative extremely harmony, the environmental protection,and the health packing shape is also an important topic which the present age packing design faced, but only when the packing design integrate to the more general cultures in society's giant skeleton grasps, the exploration, the packing design can be a healthier adaptation in this new demand.This article tries hard through to the research of creativity industry and the packing design "overlapping, the fusion" , to analyzes the influence of creativity industry on the innovation of packing design, thus promotes to know the creativity industry, the packing design theory , and evolve it into a universal viewpoint and the method.The creativity industry is extremely a vital industrial development pattern currently, it takes the creativity as the power supply starting point, takes the energetic cultural creation as the foothold, and starts from the creativity, to the plan, the production realization, the propaganda promotion, the sale, continues continuously to the product following development, to form the basic industrial chain link, from here the culture and the creativity factor has a more important status, some experts said "an enterprise without cultural development will form the thought and the creativity with difficulty" "the culture if only is conservative and does not take the creativity, its benefit and scale will realize with difficulty", research referes the present age packing design and takes this idea as the breakthrough point to discuss the innovation, the research of packing design .The development opens a broader field of vision, promotes designer's design innovation level, brings the consumer a more comfortable and friendly using experience, in order to achieve a new gathering harmony between the design and the human highly.This article research results lie in:1) has carried on a thorough comparison and analysis to the creativity industry and the packing design, has proven its fusion condition and its superiority2) the culture and innovation pursuing in the creativity industry culture, and the industrial chain development pattern has provided a new breakthrough point for the packing design method research, enableing the packing design innovation to form a concrete research direction, thus enabling the packing design work to realize enormous promotion in the aspect of use function and artistic quality, and to obtain artistic experience.3) this article has also carried on the forecast of the packing design development under the creativity industry idea, namely is that the product peripherization design tendency, as well as the specific pattern and the influence that the consumer participates in the design together in the experience economical time.