Record Our Destiny

Around 2004, the character class newsweek have sprung up and become a unique scenery of media field. Southern People Weekly is one of the successful modles. This publication relies on the marketability operation and specialized report which finds its reader group rapidly and obtains certain discourse power and influence. The success of Southern People Weekly not only benefits from management and operation, but also the narrative way and narrative skill which report to the character. This paper borrows some theories about narratology, and uses method which unifies the quantitative analysis and the qualitative analysis, and carries on the explanation to the specific works of "cover people" that the core column of this pubilication. We attempts to discuss the reason why Southern People Weekly succeeds from the angle of narratology.Firstly, this paper analyzes the narrative strategy of "cover people" of Southern People Weekly from the report idea and technique. This pubilication takes "record our destiny" as operational purpose, and "who affects our times?" for content orientation. It uses the technique which unifies literature and news, and pursues the title manufacture which manifests the fine vulture of news quality.The second chapter of paper explores characterastics of Southern People Weekly's people choosing, course genre and structrual for its "cover people". The magazine's way of people choosing is malipulated by facts of influence, value of news effect, international known and fitting of different people. Therefore, the magazine is unique in multiple aspects including report for individual and editing for special people. etc. The structrual of the magazine can be divided into portrait, crosswise and combination of the two.The last chapter of paper analyzes narrative skills of Southern People Weekly from aspects of narrative subject, narrative view and narrative period.The paper believes that utilizating of multi-narrator, multi-views and reconstruction of time sequencing are reasons that the magazine present its multiple, multi-angle and tension of narration.The paper concluses that Southern People Weekly makes a success for its designation of "cover people", which, put people and their stories together in a certain genre, thus achieved both documantary as well as refinement. Through decoding of Southern People Weekly, we can comment this magazine objectivly so that further utilize or second thought is to be brought.