A Research On The Core Competence Of Hunan Culture Industry

Culture industry is a new one which develops quickly in knowledge economy time. The developing level of culture industry has been an important token to weigh the economic modernization of a country or zone, and the core competence of culture industry also gradually becomes one of important pole of comprehensive competitive power. With the economic globalization speeding-up, the competition which Hunan culture industry faces is more and more fierce. It faces not only the challenges of the culture industry of the other domestic zones, but also the strong pounds of the international capitals and culture products or services. Therefore, cultivating and lifting Hunan culture industry's core competence is an important way to alleviate Hunan employment press and increase people' spirit lives, meanwhile, it is also an imperative way to abridge the culture industry gap between Hunan and the advanced zones, and to build culture powerful province.There are relative advantages in developing Hunan culture industry, especially it is the particular Huxiang culture resources that are the endless sources of developing culture industry. Recently, Hunan culture industry has developed so quickly that it has been a stronger influential and competitive power. However, because of many kinds of reasons, the potentiality of Hunan culture resources hasn't been exploited well, many relative advantages in culture industry are only the dormant competitive power. Thus, it is urgent to cultivate and lift Hunan culture industry's core competence for enhancing soft power of Hunan culture.Beginning with introducing the core competence and the connotations and natures of culture industry core competence, on the basis of comprehending the predecessors' literatures studies, the writer builds up a model of the core competence of zoned culture industry, and thinks producing factors,culture needs,industry colony,culture enterprises tactics,governorment behaviors are the basic factors of building core competence of zoned culture industry, which are divided into two sorts: relative advantages factors and competitive advantages factors. Secondly, analyzing and estimating the developing sitiuation of Hunan culture industry, the writer tries to make clear the advantages and disadvantages of Hunan culture industry in developing course, and the chances and challenges which it has to face in the market environment, so that the core competence of Hunan culture industry can be recognized and built up, and draws the conclusion that the core competence of Hunan culture industry is the ability to produce top brand of Huxiang Culture. Then, the writer uses the model of core competence of zoned culture industry to analyse and estimate that of Hunan. The conclusions are as the followings:(1)Hunan culture industry has a relative strong core competence above Hunan province developing economy level and is ahead or middle of China. (2)The core competence of Hunan culture industry is in the sub-phase by outside performances, and has had certain ability to defeat external dangers and some industry competitive advantages and some dynamic creativity ability. However, the rigidity and ductibility of the core competence has not been so strong that it can make Hunan culture industry attain the phase competition advantage. (3)As to two basic elements of Hunan culture industry core competence, the relative advantages is better than competitive advantages.(4)The restricting factors of cultivating and promoting Hunan culture industry core competence are also the disadvantage factors to develop Hunan culture industry, which are as follows: viewpoint behind,system unreasonable,capital shortage,structure unhealthy,talents shortage.Thirdly, the writer mentions the concrete methods and ways to cultivate and lift Hunan culture industry core competence, and tries to provide the public opinion, the idea and the development way support to Hunan culture industry's great-leap-forward development.Finally, the writer analyzes the core competence of Hunan Publishing Investment Holding Group Company Ltd in the form of the case, among which the experience and the ways to cultivate and promote its core competence are mainly analyzed in order to provide other cultural enterprises with certain inspires and references.