Study On The Market Transformation On The Cloth-kitted Toys In Qianyang Shanxi Province

With China's entry into the 20th century, some of the folk fine arts, traditional social legacy as well as the cradle of economy and humanitarian have been unreservedly deserted by modern reform represented by industrialization, urbanization and scientific approaches, which result in the complete change in survival environment of folk fine arts and the total decline of it. On the other hand, it is unavoidably that traditional folklore art are about to become commodities with the transformation of its market pattern.With its born double identity of economy and culture in the market-oriented folk fine arts have to be restrained by the double movement function and restriction of the logical development of the two aspects. With the development of that, it brought about a variety of contradictions such as economy and culture, tradition and modern. The biggest problem that we are confronted with is how to maintain the culture value of the civil arts in the market transformation process on the ground of realizing economic benefit.A study of cloth-knitted toy handicrafts in Qianyang county, Shanxi province in the past 20 years can be regarded as typical representative of market transformation in studying folk fine arts. This paper gives a deep analysis of the loss of culture values by the field study of the toy handicrafts. The author aim at providing specific solution to the problem and at the same time express some personal ideas of how to save our traditional essence of civil arts in the market-oriented economy.With some case study and theoretical prove, the author of the article believes that folk fine arts must follow the trend of change in its survival pattern. Actually the market transformation is the absolute stage of folk fine arts, with its own specialties, which should be protected and guided. Not only can the development of folk fine arts in the marketing economy bring about the economic profit, but have some strategic meaning. They may be looked on as a economical industry as well as a culture activity.As a special commodity, civil arts will receive more attention and guidance form the local government and culture-protection organization.