The Study On Nationality For The Creation Of Current Film

Since 1905 when Chinese films came into being,have been soaked in Chinese traditional culture,reflecting the unique artistic sentiment and aesthetic rules.So the Chinese traditional culture accumulated for thousands of years is the root of the Chinese films and cause of persistency in the characteristics of nationality for film creation as well.In the environment of globalization,China is confronting a great challenge in film creation and production worldwide.China has developed into a new stage in film creation and production after her entrance into WTO,facing a severe test for film industry's survival.To find a way out for Chinese films and to evolve is an important and urgent issue for us to deal with now.Films are political,artistic and of merchandise in nature.But the merchandise characteristic of films is often ignored in China.Under the marketing law,with the merchandise attribute envisaged,to convert and to recover the development of the film market is the most urgent issue for us to solve.In this regard,the Chinese government makes an active response,promulgating and carrying through a number of regulations,thus promoting infrastructural reform and film industrialization process.With a marketing view,domestic market is one of the major components of Chinese film market.Domestic market is the backbone of the Chinese film industry.The nationality of the Chinese film reflects Chinese culture character,and Chinese films are of the important part of domestic film market,as well as media carrier of the Chinese cultural image.So China has to participate in global film market competition shouting for the speech right in the international film market.This paper strives to discover the artistic rules through phenomena analysis of the nationality of the Chinese film,with the combination of the characteristics of the situation of Chinese films after China's entrance into WTO,to work out countermeasures against the problems related to Chinese films,and to find a possible way out for Chinese films in the future.