Ethics Scan On Consumerism

At present, Chinese people live a better and better life in material with the deeper reforming and the wider opening. At the same time, some Chinese people start to imitate and follow consumerism, which prevails generally in western society.Consumerism canonize consumption unlimitedly,regarding the contenting of desire and the enjoying of sense as the leading aim and the highest value in life. Under the influence of consumerism, People consider high consumption and advance consumption legitimate and good in ethics. They judge good or bad, justice or evil consciously or unconsciously as the standard of consumption level. In real life, Consumerism show insobriety of consumption. In order to be able to consume heartily, people consume no longer completely according to present paying capacity. On the contrary, people advocate from innermost feelings or practice luxury, excessive and show-off. Consumerism also show enjoying report of consumption. People not only pay attention to material expense, but also to symbolic significance of material expense. And consumerism show non-self-determination of consumption. People consume blindly and non-rationally and be tired out by pursuing involuntary to etiquette standards, which have so-called criterion on surface but no in fact.Consumerism has value orientation as bellows: In capitalism ideology, consumerism is just like consumers'feelings and values, which are accepted, encouraged and instigated by national system, economic system and cultural system. Ads and media unceasingly tell people that happy life starts from high consumption, that high consumption can change dream into reality. Ordinary daily consumables is connected with luxury, beauty and romantics day by day. At the same time, their real use and function is more and more not valued and even neglected consciously or unconsciously. People consume mark value and cultural meaning of products, not use value. In consumers'opinion, Consumerism is especially symbol of freedom and happiness. As long as earning more money and consuming more things, they believe, people can live happy lives. Consumerism is a kind of alienation phenomenon of the consumption field, its essence is alien consumption. Alien consumption means that expense process violate health and justice, hurt personal health ,and damage social ethics. because of the flaws of consumers or society and culture. Consumerism is not only a social economic phenomenon, but also a social ethics phenomenon. It has close relations with ethics.Consumerism makes the soul of people no longer tranquil. Endless desire brings people not only puzzle and greed, but also crisis: nature opposite to human beings, apathy crowd and shrinking of human's mental world. The abusing of consuming right and the alien consumption has influenced the stabilization of society and human sustainable development. It, being sure the exertion of the citizens'consuming rights efficiently and legally, is not only related to personal physical and mental health, but also to the achievement of well-to-do society and harmonious society.Although there are many ways to resist consumerism and to eliminating alienation, strengthening moral restriction should be absolutely necessary. First of all, the government should establish the developing concept of non-materialism, distinguishing the two concepts of economic increase and social development, so as to steer people to consume reasonably. Secondly, the society should strengthen moral education of sustainable consumption and build the nicer consensus environment. And try to build the sustainable consumption ethics, which will guide people to support the activities of family and community; to love education and study and to appreciate nature, therefore it is a kind of life style that can last numerous generations. Above all, the individual should strengthen moral culture and go on a moderate consumption. He should is not only constrained but also more autonomic.This paper divides into 4 major parts totally, the first has sought the source of consumerism, have shown clearly the characteristics of consumerism; Second partial has analyzed and evaluated the value Orientation of consumerism;3th has discussed the ethics difficult conditions of consumerism in the contemporary, and has shown clearly that it damages the nature and ecology heavily, and is key to the human's survival difficult conditions of consumerism; The part of 4th has advocated the government to establish the developing concept of non-materialism, distinguishing the two concepts of economic increase and social development, so as to steer people to consume reasonably according to the national conditions of our country in consumer aspects. On this foundation, advocate the society should strengthen moral education of sustainable consumption and try to build the sustainable consumption ethics, make personal correctly know the relation of consume and happiness, eventually make social individual consciously option reasonable way of life, promote the harmonious development of consume morals and social economy.