Ethics Research Of Chinese Women's Consumerism

With the development of reform &opening-up and economy of our country, consumerism culture which originated from the West has started to spread in our country, and brought about the worsen cultural environment and spiritual emptiness, and so on. So, each discipline in social science including philosophy, cultural anthropology, economics , sociology ,etc. expresses the strong concern to the consumption question, and the scholars carry on objective analysis to the consumption question from the pure academic meaning. The study on consumption culture of western theory circle is roughly launched along four directions: First, the impact on consumerism culture; Second, the rising consumption culture; Third, the essence characteristic of the consumption culture; Fourth, the worldwide spread of consumerism culture. However, in China, it still stays the level to understand the consumerism theory such the scholars as Kong Ming'an, Liu Xiaojun, Luo Gang, Yang Kui and Huang Yali, etc; of course some scholars such as Huang Ping , Chen Xin have begun to analyse the consumerism inclination of the consumers in our country through theory and field investigation to expose the existing difference between the different consumption groups. But I think, scholars haven't paid enough attention to the leading consumers, women consumers when studying consumerism, especially the articles on women's consumerism in terms of ethics have not been found yet. This text is just because of the theoretical foundation and realistic backgrounds, and trys examining the incline of women consumerism with integrated methods of cross law , document , comparison,etc.Because of the misleading of the wrong consumption values, the high consumption life style that women in our country pursue the western developed country is progressively developing into the ordinary phenomenon, showing obvious consumerism inclination. Women often lead the modish as the mainstay of consumption. The aim of their consumption is not merely for life but also for enjoying even more. They reward satisfication of material desire and enjoyment of sense organ as the main goal and highest value, so that it brings about the distortion of the relation between people and the nature , people and people , people and society. Women consumption falls into the predicament of ethics , which is not only a great danger to the society but also to women themselves, and has aggravated the alienation inclination of women's " people enslaved by materia ". So, it is important to pay close attention to , analyse and study consumption phenomenon, consumptive characteristics and consumption idea of women's consumerism, how to structure morals of women consumption and how to take various measures...