The Study To Fuzziness Of Symbolic Language In Graphic Design

Graphic designing which has experienced the changes between industrialization and informationization society is the main ingredient of visual communicating art. Because of the diversified trend in modern design world, the rules which widely used in graphic design has been breaking gradually, as a result, inherent semiotic laws were destructed. In order to find reasonable visual space of flat surface, the main body of this essay combines semiotics with linguistics. The paper depends largely on three aspects from semiotic linguistics ,that is---language shape (language structure) , semantics , language studies. The research focuses on destructing some designing elements (such as, artwork system and color system )which are existed as designing language from the angle of semiotics and vague linguistics, meanwhile, combining with the methodology of vague aesthetics , accepting psychology and the language rhetoric. On the basis of 300 questionnaires and quotations of relative researches overseas and at home, this essay deeply gives insight into the formula and function in fuzziness which used in graphic design and analyses how to make use of the active fuzziness of visual language to gain the best on expression graphic design language; In inactive aspect, judging from avoiding and removing fuzziness of visual language, it makes readers get much clearer semantic artwork when they explaining the visual artwork in the masses.