Research On Visual Language Of Graphic AD In IMC

Based on IMC,the thesis defines the concept of integrated communications. It composes of brand messages integrated and medias integrated.After summarizing integrated communications, graphic advertising and visual language of graphic ad,and attaches importance to brand messages and brand touch points,the thesis sums up that visual language of graphic ad must have few changes in the whole, and unique creations.And futher analyzing and summarizing the media integrated's patterns and superiorities,it points out that visual language of graphic ad should seek messages'identity and diversify in dynamic vison.In the end it does some probes about visual language of graphic ad in the times of Experience.