Research On The Integrated Marketing Communication Strategy Of The Music Variety Program "the Sound Is Born" In The Media Financing Era

With the development and changes of the Internet and media society,the organic integration of multiple media and marketing means has become a brand new development concept in the context of information technology,and many cultural and artistic works have started to realise the integration of multiple platforms,such as TV and the Internet,in order to seize the market share and enter the golden period of development in the era of integrated media comprehensively.Among the countless music variety shows,the effectiveness of the integrated marketing strategy of "The Sound of Life",a phenomenal cultural production,is obvious.Not only is it the first sound variety show in China to focus on Hong Kong music,it is also an official voice of sound variety that follows the theme of the times and sings the melody of national unity.