Xiang Taking And Biological Modeling-The Expression About Design Of Xiang-thinking

As a typical way of traditional thinking model, Xiang-Thinking has produced a significant impact on the derivative of Chinese traditional culture. At the same time, this way has been extended for thousands of years, and it has been deeply rooted in people's minds. How to aware and make this feature useful to design in contemporary China in a context of emphasizing experience, is the main motive of this research.Under the existing framework of modern rationalism, the aesthetic value in design domain has been limited to a thinking model that it's ego-rational and functional-oriented. However, it made the principle of formalization no longer the sole criterion for judging the aesthetics of modern design, when we face the truth that most people are searching for individual and multiplex products. It means that the concepts of "beauty" and "ill-looking" have been gradually phased out, replaced by "emotion" which can represent the audience's feeling, for the latter is more close to the thought of humanism design. Between designers and audiences, Xiang Thinking mode can be viewed as a basic of cognition-unification, it is also in advantage of achieving emotional resonance.Xiang Thinking mode not only constructed "observing Xiang for design" as a traditional utensil-making idea, but also was affecting contemporary people's cognitive concept during their daily lives. And at a certain extent, as what Xiang-Thinking mode has done, the modern design method biological modeling design has also displayed the imitation and the reappearance characteristic likely in its thinking mode. After expatiated relevant ideas and methods of Xiang-Thinking, this paper explored the relationship between aesthetics occurance and Xiang-Thinking mode, and then emphasized its important position in China aesthetic culture by approving the performance of Xiang Thinking in traditional and modern design. Finally, this paper constructed Xiang-Thinking method and a range of methods represented by bionic design to "Xiang Taking and Biological Modeling" from the view of structuring modern design methods, in order to advocate "implication" form in product design.