Based On The "Walkout" Strategy Of Cultural Brokers Object Research

The culture brokerage is refers by the market intermediary agent form appears, for completes the cultural product from produce to the agent which exists to the realization of sales as the cultural product flowing. As one kind of special human activity, the cultural broker connects "The cultural production (service)" and "The cultural expense", an object of the cultural broker produce to provide the product and the service for the market, the object of cultural broker carries on the expense to these cultural commodity and the service. A cultural broker's object side is the cultural broker's production object, they produce the cultural commodity, providing the cultural service, mainly produces what be used in expending the goal of the cultural commodity and the service; The another side is the cultural consumer, they are the terminal of the cultural product and the cultural service.This article starts from cultural product and cultural expense what obtained by cultural broker object in the most common three big main Industries: The publication, the performance and the traveling are the analysis goals, from these three concrete profession production object and the expense object relation research, giving "Walkout" strategic suggestion.This paper first after the brief analysis culture broker subject, proposed the cultural brokerage produces the object and the expense object classification. The cultural broker's production object research the most common three big professions: The publication, the performance and the traveling carry on the analysis for the object, produces the broker main body and the broker the object to relate carries on the elaboration. Again elaborates the domestic and foreign production object, expense object profession own present situation, finally proposes based on various professions own present situation and own different characteristic "walkout" the suggestion. Finally carries on the macroscopic assurance to the entire cultural broker object, is specially produces the entire cultural broker object the object various professions to unify, the depth searches the state economy system, the national policy and so on the intrinsic reason, the analysis "walkout" the necessity, and from the national angle proposed the cultural broker object "walkout" specific measures.