China’s Academy Of Brokerage Industry Profit Model Research

With China comprehensively promote cultural reform as an important part of theentertainment industry performing brokerage industry has been developing rapidly.Nevertheless, at present Chinese Academy brokerage industry is still in the earlystages of industrial development, there is no build up stable business model, nor theformation of a mature profit model. This situation to some extent, restricted theChinese Academy of further development of the brokerage industry. Therefore, thestudy and build Chinese Academy brokerage industry profit model for the promotionof Chinese Academy brokerage industry is important. This paper describes ChineseAcademy brokerage industry profit model related concepts, analyzes the ChineseAcademy brokerage industry profit model elements and characteristics discussed theChinese performing arts performing brokers brokerage firms and Chinese individualsprofit model, summarizes the current Chinese Academy brokerage industry the statusquo profit model to study the Chinese Academy brokerage industry profit modelproblems and propose a comprehensive Chinese Academy brokerage industry profitmodel measures.Thesis that the Chinese Academy brokerage industry profit model from the profitpoint, profit target, profit leverage, profit source and profit barrier five elements ofcomposition, it is a holistic and long-term planning and strategic thinking and valuechain combine characteristics. Specifically, the Chinese Academy brokerage firmprofit model elements are: profit point is held brokerage stars and performing artsprojects; profit objects including manufacturers, advertisers, producers, mediaagencies and fans; profit leverage mainly brokerage star training, packaging,promotion, marketing and performing arts projects in the planning, production,implementation, promotion; profit source primarily for ticketing, sponsorsh ips,endorsements and derivatives; profit barrier stems from the establishment of acomplete industrial chain, operating system is perfect and brand advantages threemajor performing brokers company’s competitive advantage. The Chinese Academybrokerage profit model of individual constituent elements in particular: profit point isthe star and the couple’s brokerage services; profit target is the star, new media; profitagency Star selection lever is mainly performing arts activities, sign a contract, as we llas talk about the price and other newcomers brokerage activities; profit source ofincome comes from commission or commission star, new special service brokerage fees, referral fees, and fees and other revenue sources interviewed; profit barrier isbuilt on personal relationships with individuals performing brokers and brokerageoperation skills.Currently Chinese Academy brokerage firm profit model, there are manyproblems, the problems manifested in: profit model operating mechanism immature;does not establish the appropriate profit barrier; lack of a complete industrial chain, asingle profit model. Therefore, to refine and improve Chinese Academy brokerage firmprofit model can use the following key initiatives: Optimizing performing brokersleverage the company’s profits and improve profitability; performing brokers andprofitability model, the conversion of its value chain; to build brand management forthe purpose of industrial efficiency. Another Chinese performing brokers individualprofit model there are several major problems: First, the lack of good market capacity,poor profitability; Second, the profit model is too closed, narrow living space; Third,government intervention led to the profit model difficult to implement. Therefore, torefine and improve Chinese performing brokers individual profit model from thefollowing aspects: implementation of large-scale operations, reduce transaction costs;replacement potential excess profits; government intervention and strengthening itsmarket-oriented operation.