A Study On The Safeguarding And Development Of Qixia Wooden Club Lace

Qixia wooden club lace is a kind of delicate folk artwork and the art of knitting it is once called "Supernatural Art". It was popular in Qixia district of Shandong Province in the 1970's and the1980's but now it is dying out because of low profit. As a kind of intangible cultural heritage, a kind of commodity and art, Qixia Wooden Club Lace has great culture value as well as important economic value. So we have to take all kinds of measures to protect and develop it.Nowadays our country attaches importance to the safeguarding work of intangible cultural heritage. The government has promulgated the fist set of national list of the intangible cultural heritage and the second set will come out soon. A complete presentation system of intangible cultural heritage list has been established. Undoubtedly, this is the main chance to the protecting and development work of Qixia wooden club lace.Under the circumstances, this article is the first one to study Qixia wooden club lace in the round detailedly on the basis of former study's blankness.This article introduces the process and characteristic of knitting wooden club lace and traces the developing history of wooden club lace including not only about its origin in Europe but its advancement in China. The article specifies the development situation of Qixia wooden club lace after foundation of the People's Republic of China and analyses the reason of the stagnant actuality. By researching into the culture deposits of Qixia wooden club lace, the article points out that it has once cultivated a sort of woman culture and has been taking an important role in uniting overseas Chinese, it is the fruit of workingman's brightness, the outcome of culture exchange between China and the outside world and an excellent intangible cultural heritage. The paper suggests that the safeguarding work should center on raising special funds, taking general investigation, holding exhibition in the museum, applying intangible cultural heritage list of all levels, rewarding and training transmitters, compiling professional books and promoting public protection awareness. The paper also probes into Qixia wooden club lace's development strategy, on one hand, we need to choose an attractive brand for Qixia wooden club lace, find right market positioning, improve product quality, take powerful advertising measures and exploit domestic market; on the other hand, we should innovate thinking, produce tourist souvenir and use experience marketing, so as to convert the production of Qixia wooden club lace from conventional industry to creative industry. In the end, the article brings forward the prospect of Qixia wooden club lace.The safeguarding and development work of Qixia wooden club lace can't accomplish in an action, the historical responsibility has come to our generation, so we must spare no efforts to fulfill the compelling obligation.