Creativity Thought-soul Of The Modern Marking Design

The creativity thought is a kind of the numerous thought method, but the creativity thought different from the other thought method. The Creativity thought is a thought method, it similar in special or break the normal regulations. The Creativity thought always gives the person a kind of the out of the ordinary of feel, its purpose is to transmit the eccentricity artistic desire. The creativity thought is a part that human intelligence activity inside have most the frontier spirit, the strange characteristic and the Creative power."a great creativity is a beautiful and high intelligence and crary combination, a great creativity can change our language, make a silent and unknown brand publicity world in a night " does David Ogilvy ( David Ogilvy,1911.6.23- 1999.7.21) of the modern creativity master evaluate the importance of the creativity like this. Creativity occupies the important function doubtless in the marking design, the novel and special creativity is a successful key in marking design, is also a core and soul. But the marking creativity need to be had special and different usually of the thought and think the elephant.That thesis is to passes discuss the relation of the creativity thought and the marking design,pay special attention to introduct the method of creativity thought , creativity thought's function in marking design and be engaged in creativity thought train's method and importance pass the practice, pointing out it is root to complete marking design process that creativity thought educates, the outstanding creativity thought is to promotes the hypostatic key of marking design.The creative power can pass the different thought trains with the exaltation in vocational training.The student that be engaged in professional of the art design, Particularly attach importance to the creativity thought ability's drill and cultivaty, make a point of the improve of the personal profession cultivated manners. It requests us usually have intention to cultivate and stimulate our creativity thought in actual design work, seize the thought spark that disappear in short time , creates terms for expand our creativity thought.