The Leisure Thought In The Design Of MUJI

MUJI brand is blowing "No brand" wave in the world,as well as conveying the Zen philosophy of life.It is of great significance whether it explores MUJI from the view of cultural or economic.Because it is not only a consumer brands,it symbolizes the spiritual needs of people as a part of this era.Furthermore,its design philosophy exists cultural connotation and philosophical meaning.From the perspective of leisure,the paper analyzes the design concept of the non-printing and good taste,and it also makes a study of leisure aesthetics,leisure life,leisure consumption and so on.Which including the Zen emptiness aesthetic that contains the concept of "empty","sorrow","wabi sabi"?"This is enough" attitude towards life,and control of leisure consumption view.In addition,the origin of the MUJI design idea of leisure are briefly explored,combined with oriental philosophy of Chinese and Japanese traditional culture and modern minimalist,these factors mainly affects the design aesthetic,which affects the views on life attitude.This article focused on the aesthetic,life style and life attitude,combined design with leisure,with creativity as the intersection point.It is found that the relationship between the design of MUJI and leisure is mutual influence and interdependence.In addition,with intrinsic value of MUJI design idea of leisure,this paper attempts to apply it to the practice of everyday life,including industrial economy in consumption leisure space design,the shaping of daily life,the shaping of consumption concept and so on.MUJI has confirmed the leisure and the commodity organic combination,this kind of combination can have the positive function to the industry development and the human life quality.Therefore,the study of combination of leisure and brand will be a field worthy of exploration.