Advertisement Creativity "Abnormal" Thought Research

The advertisement emphasizes the creativity in the activity, If you want to see an advertisement works capture the popular attention, you must look whether the creativity does suitable or even in advance in the social tendency and the tidal current, thus, we must known the creativity is very important to us. This research bases on the advertisement creativity thinking method, and will reorganize and analysis the advertisement design thinking style we have now. So I started from German famous philosophy and esthetician (T.W.Adorno)'s non- identity theory to understand the abnormal consciousness. And I also be spared by (Magritte Rene)"s works --Belgian famous painter .thus, I use this summary analysis thought in teaching field. And then, I use the abnormal consciousness to do some research about graphics which is the carrier of the advertisement, and divided it into the abnormal consciousness natural graphs and the abnormal consciousness artificial graphs. I was trying to analysis the foundation of advertisement in the form of abnormal consciousness.The abnormal consciousness method is the way that we firstly give no attention about the subject we have now, we should started from something that not have relations with the subject, and then we do some imaginations in various fields, then put some references together and link them to the subject, as a result, it can be from spread thinking to assemble thinking, from every method way of thinking to choose the solution. Therefore, this research does not stuck in the simple advertisement narration and the isolation conception, but it is to the advertisement which forms in one's mind makes the relevant joint ponder, thus pushes spreads out the special consciousness method to be implemented.This research use the actual cases to confirm how the abnormal consciousness method influence the advertisement creativity, and find out how the law of abnormal consciousness to stimulates the result of the creativity, observes from the design thought to achievement presenting, and to make sure the usability and importance of stimulates .Finally, I research the abnormal consciousness of advertisement creativity. Regarding this, this research hope is: Let consciousness thinking, the concept subversion, the creativity thoughts, the advertisement creation, can develop a new field of vision for the advertisement designer, and goes out a unique path in the modern world.