Research On Modern Commercial Animation Film Brand Building Mode

Originality industry sprung up in the late 20century which can be generally divided into two aspects: First, changing the cultural originality into an industry. Second, adding value to the traditional product by the connotation of cultural originality. The former one is making culture become product, the later one is making commodity become culture.Animation industry is one important branch of originality industries. A distinguished cultural form is developed by the rapid commercial operating mode and injects fresh blood to the fast and healthy development of originality industry as a new cultural product through tangible and intangible aspects.This thesis is mainly concerning how to create a national commercial animation film with unique stamps of Chinese feature, Chinese style, Chinese quality and Chinese spirit which is based on the research and analysis of current modern commercial animation film development situation, successful modern commercial animation film brand building mode at home and abroad.The research order of the brand building process of modern commercial animation film is basically followed the way of huge to small, general to particular.Firstly, to ensure the concept and category of modern commercial animation film from the modern commercial animation film developing history and background. Introducing modern commercial animation film development situation at home and abroad that is in order to reveal the general development law. -Chapter 2Next, to analyze the modern commercial animation film manufacturing steps from its own characteristic and main producing process. The dominating elements of brand effect are concluded from a professional point. -Chapter 3Thirdly, to analyze typical successful case from the aspects of the script, characters and style. Sum up the modern commercial animation film brand building mode. -Chapter 4Last, learning from the typical case of brand building model to find out the commercial animation film brand building path which is right for our own cultural background and features.—Chapter 5Study and ascertain modern commercial animation film brand building model through a descending way from abstract to concrete.