Research On The Design And Application Of Animation Visual Language In Commercial Advertising

Nowadays,under the socialist market economy system,the steady economic growth has laid the foundation for the promotion of consumption.As a bridge between production and consumption,commercial advertising has the unique function of helping enterprises to develop sustainably,encouraging consumption and opening up the market.Under the prosperous situation of commercial activities,advertising information is everywhere,and the competition is increasingly fierce.More and more enterprises optimize the economic development structure,change the means of marketing communication,start to explore the younger brand,and choose the form of animation to replace the traditional advertising.The form of animation not only enables the audience to have a more profound memory and fully understand its connotation,but also the unique artistic expression of animation visual language greatly enhances the expression and appeal of advertising,making the advertising screen effect unique.First of all,through the definition of animation visual language and the concept of Commercial Advertising,as well as animation commercial advertising history of the beginning,development and prosperity of the stage of sorting,described the integration and development of the two processes.Then,with the help of domestic and foreign animation commercial advertising related cases summed up the characteristics of animation visual language art combined with the advantages of commercial advertising,and summed up the current domestic animation commercial advertising faced by the shortcomings.Finally,it provides three points of penetration for solving the strategy,and carries out the principles and methods of animation visual language creative design into the design practice of Baigaoling Sansheng Hua,through the visual expression of animation language elements to enhance the dissemination of advertising and experience,in order to inherit the corporate cultural connotation,improve the artistic value of advertising,so that the value of commercial advertising space to be expanded and extended.