The Reflection Of Design In Consumer Society

Since the 1950s and 1960s, as economy recovery and rapid development and the material products great abundance, western countries have entered the consumer society which main characteristic is"mass production, mass consumption". The coming of consumer society triggered a series of social problems, such as the contradiction between material abundance and spiritual barren and the large number of uncontrolled consumption lead to ecological and environmental problems.In consumer society, design has lost its discourse power which caused the biggest impact is that design has becomes the tool of promote sales and of stimulate desire of human."Design for the human"and"Design creates a better life"have become a gimmick of product marketing. The design also has become"symbolization"and"transient"in consumer society, which has brought the tremendous impact to the society, the environment and the human.This paper will set design in the context of consumer society in conjunction with the design and the theory of consumer society in the alienation of design critical reflection, considering how to promote design to play a more active role in the consumer society from the point of view of the design ethics and the social responsibility of design.At present, China is in the process of globalization. With China's rapid development of economy, parts of the developed cities and regions have entered the consumer society or have a number of characteristics of consumer society. As China's further development of economy and the process of globalization, the consumer society will also be the trend of China. The characteristics of design, therefore, will be discussed in the situation of consumer society in this paper. This paper also analyze the impact of design to the society, environment and individuals as well as the social responsibility that design should bear, which have greater practical significance to the development of China's future design.