The Research On The Commercial Value Of China Red Symbol

If a nation has a color, then, Han nationality is absolutely red. Although, as anthropologists said, the world had at least 70 per cent of the original choice of the nation as their totem red color, but only Han nationality really such a warm bright colors rooted in our cultural ancestry, and to the daily life, and formed a red symbol for the original point of the auspicious "folk-culture," and a long history in the years to influence the direction of national values, and even naming their own nation - from the meaning of red "China," the Chinese name for themselves. The only Western nation in a lot near the religious feelings will show some of the red worship.In China, it can be said, a folk-culture history of the development of the spirit of the Chinese nation is the history of the development of culture. In a sense, this is our national red worship and social values, and form the unique culture of Hong auspicious values, affect our lives. This point, makes every one of us Chinese people's feelings are inevitable red zone with national consciousness and life will.Red as in the Cold War era in international relations differences between different countries camp most straightforward identification color, and in fact China's red worship completely unrelated. Western countries in the socialist countries to demonize the red, while the poor, backward, autocratic, closed with red fundamental detached to impose the concept of the red. So in that era the eyes of many Western scholars of international relations in the political conflict almost become a color war, and those Western countries who bragged open, democratic, pluralistic, prosperous and full of poetic "blue" in the its red and in the struggle appears to have been rightly identified as the Arc de Triomphe victor color.Today, China's rapid economic and political development of China's social advancement, people's material life greatly enriched, in our acceptance of the impact of Western civilization at the same time, the global cultural renaissance began, the fever started in the human material After the meeting of cultural thinking, as well as cultural tremendous impetus to economic reconsideration. In China, the impact on the value orientation of the Han Nationality deep-rooted traditional culture has once again been recognized. Fissile people in the traditional, from the "anti-tradition" as a social beginning of the reform of science and technology, China has in the modern science and technology in the rapid development of our study Western science and technology, and to accept their culture, but, after all, Chinese culture has its own unique laws and value orientation in the study of the advanced Western civilization, used in the practice of gradually revealing its shortcomings. Commercial, copying have been frequent failure of the products in the Chinese example. People have a Western civilization after the fanaticism of worship should be on the culture and values of this nation of a more profound study and understanding of the nation's culture, after all, is tailor-made for the values of our culture.China now prevailing local modern business theory, was to Western markets and to the western community of culture, consumer study's findings. This lack of which China's consumer culture, the values of Chinese consumers research, and interpretation. And in the commercial real war, or even to the Western consumer behavior to replace China consumer behaviour. This is totally different cultural values under the influence of consumer behaviour. China's economy matures today, we have only to the Chinese people's unique cultural values, the unique culture of consumption, understanding, the Chinese market can make the most effective judgement.This paper from China's cultural root causes of the color attribute - red and the development of the auspicious red folk culture of the prevalence of the modern business world to study eco-opened the unique values of the Chinese side.Red Olympic Games as the starting gun start, the red cultural attention of more and more people. Red experiencing "the red shortage" after the cold shoulder, started reunification. Red reunification is an open return, the political implication, national traditions and the aesthetic of fashion today at the age of globalization has never been like this to become a completely stripping the trinity of things, the Chinese people of all colors sharing . Traditional culture and modern civilization is no contradiction between, on the contrary, it is a kind of spiritual and cultural aspects of communication and continuity.