The Affect About The Color Of Roylichestan In Pop Art To Commercial Illustration

Commercial illustration as a product of art and commerce,are appearring at the public media and people's life swift and violent now.The POP art which was so prevalent has vanished gradually from our sight.As the developping of times,we wached more and more kind of arts rised continually,full of our sight andlife.Based on the special envirement and the public psychology,POP-art is build on commercial feature.so the artics intention is to show this feature. Color of high degree of saturation,bright,srong contrast are always appear in RoyLichtenstein's arts especially complement color .Is a optimistic and positive reflection of comsum times.so the products is combine with thses reflection and show to the public ultimatelly.Commercial illustration use the reference of the style of color as the symbol to service its market meanwhile show its inherence meanning.This influence reflect on the color and the motivation.The first part of this article is based on the emerge envirement of POP art ,to research the color element that inluence commercial illustration deeply and the psychology to creative products.The most importand work is to study the construction in RoyLichtenstein's work compared between them we find the commercial society is the most important factor,to find this creative motive and color constitute is the duties of this part.besides,the influence gives impression to how to understand and show the fashion conception.so,in the secend part,our work is to find what aspect is the reasult of the inluence.we research it from three aspects:one centre on color feature to study.The color of his POP has it's own disdain worldly affairs and opposite to traddition arts,it has its own style. To piont out the color constuction and the create intention is our job.besides,his art has the influnce on how to understand the feature of color and how to use it.from expound the color symbol and commercial to prove my opinion.color has an important function in an art expecially in the function of symbolize,so in the first part in this article is to elaborate it's symbolize and function,in the second part is to state color's function about commercial,and in the last part is testify the visual culture of color .