Theory "Kitsch" And The Literature Manifest

As one of cultural phenomenon in the early 20th century Western, Kitsch has began to pay attention for Chinese scholars at the end of the 20th century .At present, the Chinese scholars have been explored on "kitsch" and have also put forward some views and opinions. In these articles, the "kitsch" is so important that a number of theoretical thinking has been. But, the exploration and study are still limited to certain areas; on the whole a relatively fragmented perspective from the point of view also appears to be single. As a result, this article intend to try to make some, the popular content, the causes of specific performance (mainly performance of the literature) for a relatively systematic, comprehensive and exploration of the sort. The discussion is very necessary and important.The source of Kitsch is to be introduced Western scholars briefly such as Milan Kundera, Matei Calinescu whose view of kitsch, at the same time, it refers that "kitsch" has infiltrated in the current penetration of China in various fields. In addition, the current Chinese academic circles have "kitsch" and related research to make a brief comment. The body of thesis is divided into three parts. In the first part, the business, the main creation and the consumers, who are focus on pursuing the "kitsch" emerged and cultural reasons, that business in the market economy against the backdrop of seeking to maximize profits, the main creative in a variety of factors, in response to market demands. In the consumer environment, the choice of objective and subjective factors such as their produce is a major source. The second part of "kitsch" summed up the characteristics of the three, to start a brief analysis: Pan-entertainment means it has no depth of the recreational and lost the art of the present with the rich connotation; Transient refers to the transient nature of its consumption can cause to a permanent echo of the popular elements of the test of time so that it can not stand; Follow the modern and keep up the secular is the essence of pseudo-aesthetic, not from consumers to enjoys. The third part of that literature as an important carrier of culture, it is a real sense of pleasure of nature inevitably also has a strong "kitsch" color. The "kitsch" is variety of patterns in literature: "Body Writing" popular description of the spread, the more business speculation, and the writer meddle to the movie and TV and so on are all the "kitsch" in the literature of the specific performance of the principal. In conclusion, it is stated: "kitsch" emerged as a cultural phenomenon and now popular in China in the field of social, cultural consumption, with the times, increasingly open people's minds, and even way of life, ideas and changes brought about by the inevitable result of, Which is driven by economic interests, resulting in kitsch find their way into the reality of human life in all aspects of. We must face the fact that: as long as human society, "kitsch" has the meaning of existence, but always rational human efforts to call out and go beyond the "kitsch", so the "kitsch" is a paradox. We are eager to "kitsch" in the history of mankind forward to play an active role.