The Trap Of Kitsch

There are two kinds of reading methods about Milan Kundera for Chinesereaders. Senior intellectuals and who have experienced the Great Cultural Revolutionalways adopt a political views when they reads Kundera’s works. However in the21century, the new generation becomes main consumers gradually, it proved by hisworks huge amount of issuance. For these readers, the experiences from the novelsare very different and attractive, the life motif like exile and betrayal from thecharacters turn into some kind of fashion that the people are chasing for,“life iselsewhere” has become a slogan. At the same time, Marguerite Duras, HarukiMurakami and Milan Kundera become the spokesmen for the petty bourgeois andwhite-collar classes who have well economic base, the three of them are also symbolsof the general public of elegance and taste. This phenomenon is related to the popularmagazines, they tells and teach people how to choose a high-class lifestyle. Inacademy, Kundera is still a traditional literature symbol, but for popular mass,Kundera has another meaning of consumerism. The traditional literature worksdescend to total cultural industry copies, it led him fall into the trap of kitsch thatcriticized by himself.