Study On Zhiyin Magazine In Mass Culture Context Since 1990's

It faced to the market since "Zhiyin" magazine was borne,there are a lot of market marking on it.In the early 1990s,China put reform and opening up policy in force in-depth development,and then market economy was established, media and technology speed up with the process of secularization. Mass culture developed rapidly in China because of relatively mature. Business Journal of China had the rapid growth and then faced to market-gradually,so the Journal rapid increase competition in the market,and the success of a group of well-known brands mass culture magazines such as "Zhiyin" "Readers" "Family" "Girlfriend"."Zhiyin" is known as an emotional story to the journals,showing a distinct personality characteristics from others in the context of mass culture,From the contents,it not only serviced the general public and based on public life,but also concerned about the feelings story of the famous star,so that "Zhiyin" could seize the public's psychological and close to public life,reflecting the general public of family life,feelings and emotions of the world,won the majority of the readers of the market;and from the form,"Zhiyin" stick at attracting the public's attention,use of the super-star as the cover-lady on the magazine's face, set up columns of magazine by easy and popular,and it could change from time to time,as well as in the original wording of the article "Zhiyin body." "Zhiyin body" has become a "Zhiyin" feature writing."Zhiyin" as a well-known brands in the Journal community,have the right value and aesthetic standards,it have a slogan that "Better relationships" and " Good human nature",to show the bright side of human nature,the pursuit of positive outlook on life and values. However,there are also some of its own questions opened to,for example,the tendency of models,too sensational to the stow,too consider the market lead to much false report and so on.And if we can improve in these areas,will lead to "Zhiyin" took to a new level. Analysis the magazine of "Zhiyin" for the success or failure can also look forward to other journals to.provide experiences and lessons.