Research On The Impact Of The 29th Olympic Games On The Cultural And Creative Industries In Beijing

Olympics itself is a cultural and creative industries, cultural and creative industries Olympics and the fit between the two is to promote cultural and creative development of Beijing's powerful driving force. 2008 Beijing Olympic cultural and creative industries are an excellent development opportunity, it is necessary to host high-level Olympic Games, it is necessary to run through the Olympic Games in Beijing, business culture, shaping the image of Beijing, so that a "cultural China", "Culture in Beijing" the image in the world have a greater impact, with stronger radiation, giving Beijing the rapid appreciation of the urban brand, to achieve maximum benefit, the formation of enormous intangible assets.In this paper, through literature, logic analysis, data statistics, such as research methods, in-depth studies of the Beijing Olympic Games in Beijing the impact of cultural and creative industries. The research findings show: the Olympic Games in Beijing to promote the Convention and Exhibition venues and supporting the construction of the environment, in the organization, operation for the exhibition industry experience; Olympics technically promoting the development of digital television, interactive television has accelerated the development process, improve our country in the international public signal of the level of production and capacity; the Olympic Games to promote the Chinese movie industry, for the movie industry to create a star. In addition, the Chinese Olympic broadcast in history led to the largest joint action; the Olympic Games to promote the development of mobile TV industry, the acceleration of China's 3G mobile phone network, and has promoted the mobile media, IPTV, a variety of digital devices, such as the integration of new media; Olympics for the traditional publishing the field has provided new opportunities for development, accelerated development of the digital publishing industry, and further establishing a sense of copyright protection; Olympic direct promotion of traditional advertising volume and enhance the value of online media ads, rich media mobile ads to speed up the arrival of the era; Olympic promotion TV animation industry development, and further improve the animation industry chain and promote the network animation industry, has opened a new animation of the cell phone carrier; Olympics to promote sports to be greater public acceptance of online games, sports games for the game industry has increased profits channels. The period of the Olympic Games online games have a certain impact, but little effect; for the Beijing Olympics performing arts industry to create huge business opportunities, stimulate the vitality of the commercial performances, the Olympic Games also provided a better commercial performance of the hardware facilities; Olympic hardware enhance investment in Beijing, tourism and leisure industry, the hardware environment, and directly brought about by the large number of visitors. Beijing Olympics become a tourist tour of the new brand, Beijing has accelerated the development of tourism resources integration; the Olympic Games for Beijing's sports industry bring direct economic benefits, enhance the visibility of domestic sports brand, and improve the means of financing the sports industry, sports industry development in Beijing has accumulated experience; Olympic merchandise and souvenirs concession sales have brought direct economic benefits, in order to bring Beijing Gallery of publicity and marketing opportunities, the Olympic Games to promote antiques and works of art markets development; Olympics for China's industrial design and creative industries opportunities, demand brought about by the design of the Olympic Games to promote the local design of the company's rapid growth, promoting the rise of China's design industry.