On The Embarrassing Situation Of The Main Trend Of Thought And Market Marginalization

As an important type of documentary,the literature documentary film combines modern communication technologies with traditional literature and academic research,the value of which is that it makes a construction of history and reality and contains the collective memory of a nation.Since its inception in 1927,after 80 years of development,Chinese literature documentary has been increasingly becoming a communication pattern of Chinese mainstream ideology.And in the last ten years,with the media environment rapidly changing, the documentary has succeeded in the formation of its own characteristics and characterization of the mainstream ideology,while,it is also faced with some urgent problems, of which the most prominent one is marginalization.Therefore,the Chinese documentary is slogging in the embarrassing situation of mainstream ideology and the edge of market,and the contradiction becomes a topic deeply concerned by the industry and academia.In order to respond to this academic background,the paper combs the development history of its mainstream status carefully,interprets the presentation of its creation genre overall and analyses deeply its present situation,especially on the phenomenon of 'popular but not profitable' in the market-oriented trend and market shrinkage which results in the embarrassing situation between the media ideality of mainstream ideology and reality symbol of market marginalisation.The thesis attempts to look for the elements impacting the documentary,between the media ecology and media environment school,including political context,cultural factors,material and technical elements.It also puts forward rational suggestion for its future to create a mainstream pattern 'the mainstream of thought,the center of market'.